Privacy information

Website forms

When you send a contact message or an application through our website, the details you enter are sent by email from our website server directly to our team's mailbox at admin@localappliancerentals.co.uk. The website server does not keep a copy of your entries after sending. Application emails include your express credit-check authority and the wording you agreed to. Sending an application does not itself run a credit check; a member of staff reviews it first.

Our mailbox is provided by Google (Google Workspace), which stores and processes these emails on our behalf.

To protect the forms from spam and automated abuse, we use Cloudflare Turnstile. When you open a form, Turnstile collects technical information about your browser and device, such as your IP address and browser characteristics, to check that a person rather than an automated program is using the form. Cloudflare processes this information on our behalf. It does not receive the contents of your form.

We do not send you a copy of your form, and submitting a form does not sign you up for marketing.

Who we are

Local Appliance Rentals Ltd is responsible for deciding how your personal information is used. Contact us at 7-9 Macon Court, Crewe, Cheshire, CW1 6EA, admin@localappliancerentals.co.uk or 01642 937401.

Information we use

We use identity and contact details; application, product, agreement and delivery details; payment-card authority and payment history; affordability information and bank transaction data; TransUnion credit information; account, arrears and complaint records; communications; and electronic signatures and audit records.

Where it comes from

We obtain information from you, Consents Online and Equifax when you choose Open Banking, TransUnion, your bank, product and delivery suppliers, payment providers, and public, professional or regulatory sources where necessary.

Why we use it and our lawful bases

• Contract: to consider your application, enter into and manage the consumer hire agreement, take payments, deliver, repair and collect goods, and communicate about the account.
• Legal obligation: to meet consumer-hire, financial-services, accounting, tax, fraud-prevention and regulatory duties.
• Legitimate interests: to assess affordability and creditworthiness, protect and recover our goods, prevent fraud, manage arrears and legal claims, improve and audit our service, and respond to complaints. We balance these interests against your rights.
• Consent: for Open Banking access and optional marketing where consent is required. You may withdraw consent at any time. This does not make earlier lawful processing unlawful.

Open Banking and affordability

If you choose Consents Online, you give separate permission for Consents Online and Equifax to obtain transaction data from your bank and provide it to us. They have their own privacy notice. You may instead provide statements by another method. Our own affordability system analyses the information, but a member of staff always makes the final application decision.

Who we share information with

Where necessary, we share information with Consents Online and Equifax; TransUnion; Adelante and payment providers; product suppliers, delivery and repair providers; AWS and other hosting or IT providers where their services require access to personal information; professional advisers; debt-recovery and tracing providers; regulators, the Financial Ombudsman Service, courts and law-enforcement bodies. Access is limited to our staff and providers who need the information. We do not give franchisees access to CRM customer records.

TransUnion

We use TransUnion for credit checks and report account performance, including missed payments and defaults, where lawful, fair and accurate. Incorrect or out-of-date information may affect future applications. Contact us or TransUnion if information is wrong. TransUnion contact information and its credit-reference privacy notice are available at www.transunion.co.uk.

Hosting and overseas access

Our live website, including the server that sends the website forms, is hosted by Amazon Web Services (AWS) in its US East (N. Virginia) region, United States. AWS has been selected to host our customer relationship management (CRM) system in its London region, United Kingdom.

Some of our administration employees are based in the Philippines. They are employed directly by Local Appliance Rentals Ltd and access relevant customer information to carry out their duties for us. UK hosting therefore does not mean that all access to customer information takes place within the UK.

Our IT support provider in India works on website development, coding and CRM maintenance. Its access to live customer personal information is blocked.

Website form emails are sent from our AWS-hosted website server in the United States and stored by Google in our mailbox. Cloudflare provides the spam check. AWS, Google and Cloudflare may process personal information outside the UK, including in the United States. Where personal information is transferred outside the UK, we rely on the UK-US data bridge (the UK Extension to the EU-US Data Privacy Framework) for providers certified under it, or otherwise on the UK International Data Transfer Addendum to the provider's standard contractual clauses. Contact admin@localappliancerentals.co.uk for more information about these safeguards.

How long we keep it

We normally keep information about successful agreements for six years after the agreement closes. We keep information about unsuccessful applications for six years after the decision. We may keep relevant information longer while a complaint, legal claim, investigation or legal obligation remains active. Marketing preferences are kept until consent is withdrawn; we may retain a minimal suppression record so that we respect an opt-out.

Your rights

Depending on the circumstances, you may ask us for access to your information, correction, deletion, restriction, portability, or to object to processing based on legitimate interests. You have an absolute right to object to direct marketing. Contact admin@localappliancerentals.co.uk. We may need to retain or continue using information where the law permits or requires it.

Complaints

You may contact us about a privacy concern at admin@localappliancerentals.co.uk. You may also complain directly to the Information Commissioner's Office at ico.org.uk or 0303 123 1113. You do not have to exhaust our process before contacting the ICO.

Receipt record

This privacy notice does not require a customer signature. The CRM records its version, when it was supplied and the method used.